In July of 1996, Tahitian Noni International was the very first company to bring a "noni" product to the market when they introduced TAHITIAN NONI® Juice.  Since then,  TAHITIAN NONI® Juice has become the fastest growing natural health product in the world!

In fact, Tahitian Noni International's sales quickly went from $40,000 in their first month of business to almost $40 million a month - over $1 million a day!  In only 5 years, Tahitian Noni International set an astonishing sales record of $1 BILLION!

No company of any kind has ever achieved this level of success in the first few years of business - not IBM, not Coca-Cola, not Microsoft!

Even now Tahitian Noni International continues to be the market leader, maintaining 95% of the world's market for noni products.  That means that 9 out of 10 consumers choose TAHITIAN NONI® Juice!  Tahitian Noni International's unique story explains how this phenomenal success is possible!

 

During this process, John and Stephen came across important research conducted by a biochemist named Dr. Ralph Heinicke.  As it turned out, Dr. Heinicke’s research was the key to unlock the secrets of noni and provide clues as to how and why this unique fruit could produce such an amazing variety of benefits.  Little did Dr. Heinicke know that after almost 40 years of research, his work would finally pay off!  Dr. Ralph Heinicke's proprietary technology and testing methods also provided a way to ensure that the critical elements in the fruit were consistently maintained throughout the process.

 

Later, John and Stephen were introduced to Kerry Asay, a man with the vision, the integrity, and the experience to take on a mission of this magnitude.  Kerry immediately recognized the potential of this natural product and dedicated his time and resources to bring it to the market for the very first time!

Kerry, together with his brother, Kim Asay, John Wadsworth, Stephen Story and Kelly Olsen, they formed the new company.  They originally named the company "Morinda"  after its namesake plant Morinda citrifolia (scientific name for noni) - a company with the sole mission of taking TAHITIAN NONI® Juice to the world!

Never in history had a company experienced this kind of growth and success so quickly!  Month after month, sales grew at astounding rates and Tahitian Noni International to keep up with the exploding demand around the world, opening in one country after another!

How could a "new" product generate so much excitement so quickly?  It simply worked!  And as people experienced its life-changing benefits, they were compelled to share it with others!

Thanks to those efforts, word of TAHITIAN NONI® Juice quickly spread to the remotest parts of the globe, creating an unprecedented demand for TAHITIAN NONI® Juice around the world!

That demand forced the rapid global expansion into 27 countries in the first 5 years of business, with many more on a waiting list!  Tahitian Noni International could not open the countries fast enough!

To meet the overwhelming consumer demand, arrangements were made with an independent import-export company to provide TAHITIAN NONI® Juice "for personal use only" to 30 additional countries until Tahitian Noni International can open for business in those countries!  Besides the 30 countries where TAHITIAN NONI® Juice is now available, there are many more on a waiting list.

Tahitian Noni International's success story is as unique and powerful as its product - TAHITIAN NONI® Juice!  It is amazing to consider that it all started with a simple fruit and a few men of vision with a mission to take TAHITIAN NONI® Juice to the world!

Now, only a few years later, that vision is now a reality and the mission is no longer just a dream!  Thanks to Tahitian Noni International and TAHITIAN NONI® Juice, millions of people around the world are enjoying better health and a better lifestyle!

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